An average engagement lasts 2-3 weeks.
We all know great stories when we hear them: Steve Jobs’ commencement speech. Martin Luther King’s “I have a dream.” Everything TED.
But what makes a story great, and why does it matter?
Great stories are not just about bold declarations and heroic acts. Great stories can also be about humility and simple truths. Regardless of the message, good stories become great stories when they are based on authentic revelations about the human experience as seen through the eyes of the storyteller.
Great stories provide clarity about what's important, and motivate people to believe, say, or do something different.
After nearly seven years at SY/Partners where I helped CEOs and their teams create stories about their company's purpose, vision, strategy, and values, I realized that what mattered to me most was creating stories that brought out the true voice of the leader. Because when a leader shows up as their truest, most authentic self, so does everyone else. So I traded in storytelling for companies to do more storytelling for leaders—founders, leadership teams, and individuals seeking to make a difference by sharing their ideas, ambition, and experiences with the world.
At humanifesto studios, we are committed to helping our clients discover, articulate, and share their story so they can influence, inform, inspire, engage, and activate others.